The most delicious coffee you've ever tasted....

125 Kitchen Tested Recipes c.1930

Cookbooks played a significant role in the actual promotion and diffusion of technologies for use within the home. Manufacturers of kitchen utensils and appliances like Sunbeam, published cookbooks to instruct their customers on the best manner to prepare recipes with the aid of their products. Advertisements contained within their pages were an ideal vehicle to promote a wide range of kitchen appliances directly to the primary consumers of these items.

This coffee maker, featured in an advertisement in 125 Kitchen Tested Recipes (c.1930) from the Sunbeam Company, is notable for its modernist design. The advertisement highlights the practicality, hygiene and versatility of its coffee maker.  They were selling a lifstyle as much as they were selling a product. In the 1930s Australia was a predominantly tea drinking nation but, as Jill Adams has noted, coffee had been drunk since the 19^th century.